Vol. 1 No. 02 (2025): IRHAMNA (MAY 2025)

View Vol. 1 No. 02 (2025): IRHAMNA (MAY 2025)

This issue of IRHAMNA brings together five compelling articles that explore the dynamic relationship between sustainability, marketing, and business transformation. The discussion ranges from the evolution of CSR into brand activism in Indonesia’s marketing landscape to the strategic use of digital brand storytelling in fostering consumer loyalty. Readers will also gain insights into the development of smart tourism through social media, the critical role of human capital in sustainable transportation, and how social media narratives influence consumer trust. These articles offer fresh perspectives for academics, professionals, and decision-makers committed to sustainable and innovative business practices.


TABLE OF CONTENT

Published: 04-07-2025

Research Articles