About the Journal
Current Issue

This issue of IRHAMNA brings together five compelling articles that explore the dynamic relationship between sustainability, marketing, and business transformation. The discussion ranges from the evolution of CSR into brand activism in Indonesia’s marketing landscape to the strategic use of digital brand storytelling in fostering consumer loyalty. Readers will also gain insights into the development of smart tourism through social media, the critical role of human capital in sustainable transportation, and how social media narratives influence consumer trust. These articles offer fresh perspectives for academics, professionals, and decision-makers committed to sustainable and innovative business practices.
TABLE OF CONTENT
Research Articles
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From CSR to Brand Activism: Exploring Emerging Trends in Indonesia's Marketing Landscape
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Building Smart Tourism Through Business Intelligence: Social Media Analytics in the Indonesian Travel Market
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Human Capital and Sustainable Transportation Strategic Alignment in Public Sector Enterprises
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The Role of Social Media Narratives in Shaping Consumer Trust and Brand Loyalty : A Literature Review
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Digital Brand Storytelling: A Strategic Tool for Enhancing Consumer Brand Relationships
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Journal title | : Indonesian Research of Sustainability Management, Business, & Administration |
Initials | : IRHAMNA |
Online ISSN | : 3109-0435 |
Frequency | : 3 issues per year (January, May and September) |
DOI | : xxxx - xxxx (process) |
Management | : Open Access |
Indexing | : Google Scholar, Garuda | More Information |
Type of peer-review | : Double Blind Review |
Editor-in-chief | : Dr. Dadang Yunus, S.Pd., M.Pd. |
Publisher | : TRASEARCH (Training, Research & Academic Society) |
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