From CSR to Brand Activism: Exploring Emerging Trends in Indonesia’s Marketing Landscape. Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA), [S. l.], v. 1, n. 02, p. 40–50, 2026. Disponível em: https://trasearch.org/ojs/index.php/irhamna/article/view/article26. Acesso em: 6 may. 2026.